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Open Up a New Era for the Transmission Of the Olympic Games

Updated:2008-06-08 13:05 | Source:

CCTV.COM signed officially a contract with IOC in Beijing on December 18, 2007 and has since then become Official Internet/Mobile Phone Broadcaster of the Beijing 2008 Olympic Games. It is the first time in the century-long history of the Olympic Games for IOC to take the Internet and Mobile phone as independent media, on an equal footing with the traditional media, for transmission of the Beijing 2008 Olympic Games.

 

CCTV.COM will make use of brand-new technologies and the multi-terminal media platform for an all-round, rapid, accurate and authoritative live network broadcasting, circulation playing, and playing on-demand of the Beijing 2008 Olympic Games for 210 million and ever-increasing netizens. CCTVCOM, as an important component part of CCTV for the transmission of the Beijing 2008 Olympic Games, will make a close integration of the Internet, cell phones and the TV platform to become an extended platform which may contribute, through its interaction with the TV media, to the maximization of the effect of transmission of the Beijing 2008 Olympic Games.

Editor : ZhangXueying

Opening ceremony of Beijing Olympics